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I’m not a big fan of PETA (don’t care much for their methodology) nor Burger King (their food is just awful for you — some day take a look at their menu’s nutritional info and be disgusted), and it is exceedingly rare that they agree on just about anything.

But over the weekend, I read that BK is planning to show preference for cage-free agriculture methods in it’s purchasing decisions which, as a softie, pleases me. Large corporate farm methods may produce food that is cheap and plentiful (at least here in the US), but knowing they way my food was treated before it becomes my food sometimes has me considering going vegetarian.

So kudos BK, for at least using a bit of your marketing muscle to make what I would consider a positive impact. Nevertheless, I still won’t be eating there any time soon. And the King, well, he still creeps me out… ;)

[via]

Sean

New Home in the Country

This February, we finally moved into our new home in the countryside. We bought the property over a year ago, and loved it at first sight. But quite a bit of modernizing had to be done to ye’ olde homestead, the place having been built in 1925 with minimal updating done over the years. For instance:

  • We replaced many of our borderline antique single pane windows with low-e double pane ones.
  • Added insulation to much of the house, where none was before. Considering we live in a part of the Midwest where it will hit 103+° in the summer and -20+° in the winter at least once almost every year, we were a little surprised to find no insulation when we opened up a few walls. (As an aside, apparently the house is built very well, because even the portion of the house that isn’t insulated hasn’t been particularly cold when the last bit of winter moved through.)
  • Removed the scary fill-half-a-room coal-burning… then corn cob-burning… then, in the end, fuel oil furnace. We replaced it with a modern high-efficiency heat pump system. We were tempted to go with a geothermal system, but unfortunately, space in the budget for it just wasn’t to be found.

Needless to say, we substantially increased the energy efficiency of our little home, which we certainly will appreciate when the utility bills roll in.

But it leaves part of me pondering how much energy was used bringing us that efficiency. i.e. How much energy was spent - and waste created - assembling the components of that shiny new heat pump system?

Sean

Obligatory ‘Hello World’ Post

Howdy! Welcome to Zero is the New Black

And what is this all about then? Just a little personal gathering of various tidbits of low impact living as one Midwest guy and his little family stumble across them. I’m not planning to go the No Impact Man route (but all the best to him and his family for the effort - you are a better man than I), but then hyperconsumption isn’t really sustainable either. So if I can find a few ways to lighten our footprint on the world - and share them with others as I go - I’ll be thrilled.

Oh, and as for the name… I have been thinking of starting up a site like this for awhile, but life just kept happening. And then, when I would have a little time to sit down and start it up, I just couldn’t find that one right domain name. Reading a little Seth Godin the other day, he provided it for me. Thanks, Seth!

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